“We hope that through using cafés as a medium, we can promote the concept of environmental and animal protection to our consumers in China. The commitment to using cage-free eggs is one of the steps we are taking to realize this vision, and we will...
Bill Murray once said, "Unless you are a pizza, the answer is yes, I can live without you." Arguably the most popular comfort food worldwide, the equivalent of about 100 acres of pizza is consumed daily in the U.S. alone–around 350 slices per second. In 2021,...
The customer is always right, they say. If some truth lies in the famous adage, farmers and food companies in China should brace themselves for significant change when it comes to consumer preference and farm animal welfare. Cage-free farming is not a new concept in...
China is the largest egg-producing country in the world, representing one quarter of global egg production with a reported 600 billion eggs produced per year. Against this massive backdrop of both need and opportunity, a group of egg producers, equipment suppliers, food companies and NGOs gathered...
To further increase interest and awareness of the alternative protein sector among entrepreneurs, investors, food company buyers and others, Lever recently launched the online news platform NewProtein.cn. The website is a companion to Lever’s popular WeChat channel (WeChat is one of China’s dominant social media...
‘America Runs on Dunkin’: the popular marketing campaign launched a few years ago by Dunkin’ Donuts, one of the world’s ten largest coffee and doughnut chains, may imply merely a national success story. That, however, is not the case. Nearly 30% of Dunkin's restaurants are outside...
Despite the fact that China produces one quarter of the world’s eggs, just one year ago there were no commercial-scale farms in the country (with 100,000 or more hens) producing eggs without the use of cage confinement. The situation is changing thanks largely to Lever’s...
In April 2021, Lever Foundation, along with another NGO, wrote and circulated a letter signed by 13 Members of the European Parliament calling on European firms to stop using caged eggs in their global supply chain. The landmark letter urged all globally-operating European food companies without...
