Advancing
Plant-Based Foods
Plant-Based Foods
The Solution
Increasing the consumption of plant-based foods (such as beans, legumes, nuts, tofu, grains, vegetables, and plant proteins) is an ideal solution for meeting growing protein demand while avoiding the high GHG emissions, land and water use, animal suffering, and public health risks that come from increased industrial animal protein production.
Lever helps food companies set and implement policies to increase the use and sale of plant-based foods. Lever also carries out large-scale digital marketing campaigns to educate consumers on why and how to eat more more plant-based foods, and provides support to entrepreneurs working to grow startup companies in the plant-based and alternative protein sectors.
Impact
29 mn
meals shifted to plant-based each each year from corporate policy successes (estimated)
400 mn
consumer views being generated annually of content on why and how to eat more plant-based foods
82 mn
kg C02-equivalent GHG emissions prevented each year from corporate policy successes (estimated)
18
plant-based foods and alternative protein startups launched or provided critical early financial support
For every kilogram of animal protein replaced with plant-based foods
110 kg
CO2 equivalent of greenhouse gas emissions are prevented
400 m2
of land is preserved
55,000 l
of water are saved
What entrepreneurs say
“In our earliest stage - the formation stage - Lever saw our potential despite the many challenges new businesses face. Their team is very experienced, and the guidance and support they gave helped us have a solid launch, hit the ground running, and allowed us to focus on delivering our product to the market.”
Michelle Tseng, Founder & CEO, Greenice
“Lever’s support to us is beyond investing only but goes further as our ‘shadow’ founding team member. This is very precious for us so that we can build the right foundation to make the business strong, effective, and efficient."
Astrid Prajogo, Co-founder & CEO, Haofood
"It is very rare to meet an investment partner who shares your values highly and has great industry resources in the early stage of a venture. Through its great influence in the new protein circle and excellent post-investment team, Lever has provided CellX with unparalleled help in its early development."
Ziliang Yang, Co-Founder and CEO, CellX
“We are very excited to have launched China's first cell-based meat company, which would not have happened without Lever's encouragement and guidance. They have been able to offer tremendous help to Avant Meats in our formation stage.”
Carrie Chan, CEO of Avant Foods
Advancing Plant-Based Foods
Program Highlights
Launched and supported startups
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critical work
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