Why we do it
Asia is key
When it comes to improving food sustainability—lowering greenhouse gas emissions, conserving land and water, reducing the cruelty and public health risks of industrial animal farming, or increasing health and nutrition—Asia is the most important region in the world for creating positive change.
Data from the United Nations Food and Agriculture Organization shows:
Animal protein production already accounts for nearly one quarter of global greenhouse emissions, and a significantly higher percentage of emissions in many Asian countries.
Thanks to its large population and GDP growth, Asia’s animal protein consumption has been on a rapid rise. It already surpasses that of the E.U. and U.S. combined, and it accounts for half of global growth in demand.
East Asia alone is now home to 2 out of every 3 farm animals alive today. Most are confined in intensive industrial farms which also cause severe suffering and increase public health and disease risk.
Our approach
Our approach is simple
Lever Foundation is a U.S. 501(c)3 public charity that carries out programs to create a more sustainable food supply chain in Asia and beyond. Lever’s team of thirty across Greater China, Indonesia, the Philippines, Thailand, Korea, Malaysia and Singapore, along with several colleagues in Europe and the U.S., focus on two program areas that deliver major impact across key food sustainability metrics (GHG emissions, resource conservation, animal suffering, and public health) with each dollar spent.
01
Advancing Plant-Based Foods
Lever increases the consumption of plant-based foods (such as beans, legumes, nuts, tofu, grains, vegetables, and plant proteins) by helping food companies set and implement policies to increase the use of such foods. Lever also carries out digital marketing campaigns to educate consumers and help them choose more plant-based foods, and provides support to entrepreneurs working to grow startup companies in the sector.
02
Upgrading Animal Protein
Lever reduces the use of the most harmful industrial animal farming practices by helping food companies set and implement policies to eliminate such practices from their supply chains. Lever also supports and guides farmers in transitioning toward improved systems.
Impact
Change in action
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