Our projects

Crisis Underwater: The Unseen Cost of the Catch
Crisis Underwater: The Unseen Cost of the Catch

Pre-dawn at an Indonesian shrimp farm, the manager’s boots sink into mud as he wades through shallow pools, net in hand. Thousands of tiny bodies float belly-up, their gills fluttering weakly in oxygen-depleted water. He scoops them out with practiced efficiency—a morning ritual so routine it barely registers.

This is the hidden mathematics of seafood: for every shrimp that reaches a dinner plate, several others wither and die from disease in murky pools across Asia’s coastlines. The scale defies comprehension—133 billion farmed fish and 630 billion farmed shrimp raised annually, most in Asia’s rivers, coasts, and converted rice paddies. Add two trillion wild-caught fish pulled from oceans each year, and seafood becomes the largest source of animal protein on earth—and a frequent blind spot for those working toward a more sustainable food system.

The Forests Beneath the Water

Coastal Vietnam, dawn. Where ancient mangroves once filtered tides through their root cathedrals, bulldozers push through the last stands. Each tree that falls releases centuries of stored carbon—up to 1,500 metric tons per hectare. The forest that took millennia to build disappears in a morning, making room for another rectangular pond.

Thirty percent of Southeast Asia’s mangrove loss traces to aquaculture. These weren’t just trees but entire worlds—nurseries for wild fish, storm barriers for villages, carbon vaults for the planet. Now they’re pools requiring constant pumping, with aeration systems humming day and night. Intensive operations demand round-the-clock energy, and the waste that settles into pond bottoms generates methane as it decomposes without oxygen.

In many regions, shrimp farms also drain freshwater reserves, fueling droughts and conflicts over access. And when water quality falters, outbreaks spread fast—driving heavy use of antibiotics and chemicals that leach into rivers and coastal seas.

Meanwhile, out at sea, trawling nets drag across seafloors like underwater bulldozers. Nature published the calculation: one gigaton of carbon released annually, matching aviation’s entire global footprint. National Geographic and TIME have documented what scientists know but what rarely reaches dinner conversation—that seafood production drives greenhouse emissions in ways we’ve barely begun to recognize.

The Arithmetic of Suffering

On a Thai fishing vessel, nets heavy with three days’ catch rise from dark water. What emerges is part harvest, part cemetery—fish crushed against each other, some still writhing, others long dead. The crew sorts through mechanically, the sheer volume reducing life to weight and measure.

Hooks left dangling for days, live bait strung while conscious, and millions of bycatch animals tossed back dead or dying—collateral in the hunt for others.

Aquaculture adds its own equations. In ponds across Asia, disease sweeps through crowded water like fire through dry grass. One-third to one-half of fish never make it to harvest, their diseased bodies discarded as trash or scrap. The waste is staggering: billions of lives, billions of gallons of water and acres of feed, heaps of emissions—all for nothing.

Those that survive endure months at densities that would be unthinkable for any land animal. Female shrimp are blinded to accelerate breeding, a routine procedure with a clinical name—eyestalk ablation—that obscures its impact.

Yet the arithmetic is not immutable. Cleaner water reduces disease and mortality. Reduced mortality means fewer wasted lives and resources, easing pressure on feed and wild stocks alike. Improved slaughter systems prevent prolonged suffering and waste. Shifts away from the most destructive wild-catch fishing methods protect fragile ecosystems that anchor the climate.

Building the Alternative

Astrid Duque’s inbox pings with the latest iteration of a draft seafood policy from a multinational caterer, nearly ready for sign-off. As Sustainability Program Manager at Lever Foundation, this is a scene she has grown used to—helping companies understand the importance of eliminating the worst practices from their seafood supply chains and helping them draft a sourcing policy that does just that, a milestone now being reached with increasing regularity across industries and continents.

For years, key welfare and sustainability issues with seafood production were ignored: too complex to understand, too difficult to drive corporate policy progress. Not anymore.

This year, Lever launched the Model Seafood Welfare Standard, a corporate sourcing policy shaped with input from eight NGOs spanning North America, Europe, Asia, and Latin America. Not philosophy but practice—concrete parameters for both farmed and wild-caught seafood, from stunning before slaughter to density limits and bans on the most destructive catch methods.

Alongside the Standard, launched publicly at SeafoodWelfare.org, sits a searchable database of suppliers already meeting some or all of these criteria—thousands of producers sorted by species, country, and method. The challenge for food companies to find improved suppliers is becoming obsolete overnight.

Change is afoot. This year, Espresso House, which boasts over 500 café locations across Europe, adopted the Standard, giving the company the most comprehensive seafood policy of any restaurant chain to date. Global food service provider DO & CO, feeding millions through airlines and transit hubs across Asia, Europe, and North America, set a matching policy pledge. Aquaculture producers Morenot and Sanlei, in Asia and Africa respectively, installed electrical stunning systems—tens of millions of fish now unconscious before death, reducing suffering and waste at slaughter. These are steps forward, all made in partnership with Lever Foundation.

“Each commitment creates market pressure,” Astrid notes. “When major buyers demand better standards, producers adapt. When producers invest in improvements, they need more buyers to justify costs. It’s a cycle that accelerates itself.”

The Turning Tide

Back at the Indonesian farm, morning sun burns through coastal mist. New ponds are being dug along the periphery—the industry is still expanding, still hungry for space. But in the manager’s office, papers accumulate: welfare certifications, density guidelines, water quality protocols. Change arriving not as revolution but as paperwork, one standard at a time.

Asia’s aquaculture expands relentlessly—Vietnam, Thailand, China, the Philippines—each racing to feed growing demand. The infrastructure built today locks in tomorrow’s practices for decades. Without intervention now, the morning routine of netting dead shrimp becomes as permanent as concrete.

But Lever’s work traces another possibility. Each corporate commitment rewrites procurement contracts. Each producer converting demonstrates viability. The mathematics slowly shift—making cruelty more expensive than care, and negligence costlier than attention.

The morning nets full of dead shrimp need not remain routine. In boardrooms from Stockholm to Singapore, in farms from Indonesia to Ecuador, the hidden arithmetic of seafood is being recalculated—patient engagement turning corporate policies into production practices, one species at a time.

The work continues against powerful currents, but tides, as any coastal farmer knows, eventually turn, and when they do, they reshape everything in their path.

Stay in the loop

this
critical work

Use Lever to move the world toward a more sustainable food supply chain.