Morning service begins at hotels across Bangkok’s central district. Kitchen teams prepare breakfast buffets with eggs sourced from cage-free systems. The practice extends to properties in Phuket, Chiang Mai, and resort destinations throughout the country. Consequently, for Thailand’s hospitality sector, cage-free egg sourcing has evolved from a niche initiative to a mainstream operational standard.

Industry-Wide Commitment Reaches 61%

Lever Foundation’s 2025 Thailand Hospitality Industry Cage-Free Egg Scorecard surveyed 59 hotel groups with at least four properties globally. The results show that 36 groups—61% of those surveyed—have established timelines for eliminating caged eggs from their operations. Specifically, six groups have already completed the transition to 100% cage-free egg sourcing across their Thailand properties. Additionally, 28 groups have committed to global cage-free egg policies with implementation deadlines through 2031. Meanwhile, two groups maintain 100% cage-free egg policies specific to Thailand but not globally. In total, these commitments cover more than 115,000 hotel rooms, representing 69% of available rooms among surveyed groups.

International Hospitality Brands Drive Market Transformation

Major international hotel brands are setting implementation standards for the Thailand market. Marriott International operates properties across multiple tiers, from luxury to select-service. Similarly, Hilton maintains a significant portfolio spanning business and leisure segments. Accor operates diverse brands from economy to luxury categories. All three have committed to 100% cage-free egg sourcing across global operations by 2025.

Six hotel groups have already completed their transitions to 100% cage-free egg sourcing in Thailand. These include Aman Resorts, Capella Hotel Group, COMO Hotels and Resorts, Mandarin Oriental, Raya Collection, and Soneva. For instance, COMO Metropolitan Bangkok transitioned to 100% cage-free eggs ahead of the company’s global 2026 target. Meanwhile, Capella completed its global transition by January 2025, ahead of its original end-of-2025 goal. Furthermore, their early completion demonstrates that full implementation is operationally feasible.

An additional 28 hotel groups have set global cage-free egg policies for full implementation over the next several years. Companies adopting such policies include prominent domestic brands like Minor Hotels, Cape & Kantary Hotels, ONYX Hospitality Group, Banyan Tree Hotels & Resorts, Asset World Corporation, and Chatrium Hotels & Residences. Moreover, major international brands such as Accor, Hilton, Hyatt, Marriott, and InterContinental have also committed. In addition, Shangri-La Thailand and SAii Hotels & Resorts have made country-specific commitments to source only cage-free eggs in Thailand within the next several years.

Implementation Transforms Daily Operations

The shift extends across breakfast kitchens, banquet operations, and room service menus. Procurement teams negotiate new supplier agreements. Similarly, executive chefs adapt recipes and training protocols. Guests experience—or don’t notice—that their morning omelets and pastries come from improved production systems. Therefore, the hospitality sector transforms not through regulatory pressure but through voluntary commitments that accumulate property by property.

Gaps Present Opportunities for Growth

While momentum reflects growing industry attention to sustainability, animal welfare, and food safety standards, significant gaps remain. Twenty-three hotel groups—39% of those surveyed—have not yet established cage-free policies. These uncommitted groups operate more than 53,000 rooms in Thailand and include both domestic brands and international operators. Consequently, the question shifts from whether to adopt cage-free sourcing to when implementation will begin.

“The widespread adoption of cage-free egg commitments covering over two-thirds of Thailand’s formal hospitality industry shows the sector’s recognition of animal welfare, food safety, and sustainability as critical business imperatives,” said Lily Tse, Sustainability Program Director at Lever Foundation, which worked with a number of the hotel groups to help them develop their sourcing policies. “With the majority of hotel rooms in major properties already committed to cage-free transitions, we’re witnessing a transformation in how the hospitality sector approaches responsible sourcing.”

Scientific research supports this transition. Specifically, peer-reviewed studies document improved food safety, higher nutritional value, and better quality in eggs from cage-free systems.