As our world grows larger, wealthier, and protein-craving, we face a daunting challenge: feeding our ever-expanding population. Alternative proteins (plant-based, cultivated and fermentation-based meat, dairy and eggs) have the potential to preserve the environment, enhance human health, and boost the economy.

By 2050, global food demand could skyrocket by 56%, with meat consumption alone predicted to surge by 15% by 2031. But here’s the kicker: traditional animal farming comes with a heavy price tag. Think greenhouse gas emissions, food safety risks, and farm animal suffering.

Enter alternative proteins, the disruptors we’ve been waiting for. They’re the game-changers that can break free from unsustainable animal farming and pave the way for a greener future. Alternative proteins require less land, water, and energy, reducing carbon footprints and preserving our planet for future generations, while also promoting heart health and a robust immune system. It’s a win-win for taste buds and well-being.

Embracing alternative proteins also benefits the economy, opening doors to a new frontier of jobs and innovative research.

Unlocking their full potential starts with small shifts in our diets. Spread the word, empower consumers, and champion policies that support alternative protein production, distribution, and accessibility.

On World Population Day, remember that the fate of our planet lies in our hands. With alternative proteins, we can address the challenges posed by increasing protein demand, mitigate the environmental impact of food production, foster economic resilience, and more importantly, spare billions of farm animals from suffering in factory farms. The decisions we make today will shape the future of our planet and the well-being of generations to come.


This work happened because of the support of people like you. Please consider donating today to build a more humane and sustainable protein supply in Asia.