Over the past year, Lever China's efforts have catalyzed a transformation in the Chinese egg production industry, working closely with medium- and large-scale egg producers across China to illustrate the advantages of shifting away from caged egg production. Seven egg producers, encouraged and guided by...
A little over a year ago, we shared that Lever had helped former IKEA executive Michelle Tseng launch new plant-based desserts and baked goods company Greenice Foods in China. Lever recognized Michelle's immense potential and worked closely with her to transform her vision into a...
"We created this product to ride the trend of snacking premiumization that’s taking off in large cities in the health-conscious age of COVID-19. With very high new product development rates compared to other categories, snacking offers a great entry point for innovative new plant-based 2.0...
Lever China, a leading consultancy in the alternative protein space and partner organization of Lever Foundation in China, recently participated in the VeggieWorld & NewProtein China 2023 event held at the Nanjing International Exhibition Center. Lever shared space with six companies it provided early support...
