A recent series of consumer surveys spanning Hong Kong, the Philippines, and Malaysia has made it clear that the demand for ethical eggs is reaching a crescendo. Conducted by GMO Research, a leading APAC consumer research agency with 55 million online panelists across the region, these surveys highlight a profound shift in consumer attitudes towards food sourcing and animal welfare.

Across all three regions, an overwhelming majority of consumers voiced their preference for eggs sourced from cage-free environments. In Hong Kong, a staggering 86% of respondents championed cage-free eggs, while in the Philippines and Malaysia, 83% and 77%, respectively, echoed this sentiment.

The surveys also revealed a resounding call for humane treatment across the entire supply chain, with a significant percentage of respondents advocating for both eggs and meat to be sourced from farms that uphold ethical standards.

A substantial portion of respondents in all three regions expressed readiness to pay a premium for cage-free eggs, citing benefits in food safety and quality. In Hong Kong, 83% of consumers saw the value in cage-free eggs, with 78% willing to pay extra for them. Similarly, in the Philippines and Malaysia, a majority of respondents signaled their support for ethical sourcing, even if it meant digging a little deeper into their pockets.

Consumers are sending a clear message: they want their food choices to align with their values. As awareness and demand for ethical practices, such as the adoption of cage-free eggs, continue to surge, businesses have a golden opportunity to not only meet but exceed consumer expectations. By prioritizing ethical sourcing standards, companies can not only strengthen their brand reputation but also demonstrate a commitment to sustainability and animal welfare that resonates deeply with their customers.

The move towards cage-free egg production isn’t just about ethical considerations; it’s about ensuring safer, higher-quality food for all. With research showing that cage-free systems significantly lower food safety risks compared to traditional methods, the push for ethical sourcing isn’t just a trend—it’s a crucial step toward a more sustainable future. A growing number of consumers are also reducing or eliminating eggs from their diets as the most effective way to protect the welfare of hens.

This work happened because of the support of people like you. Please consider donating today to build a more humane and sustainable protein supply in Asia.