Major grocery retailers in Macau are driving a transformative shift in sustainable sourcing practices, with two leading chains committing to comprehensive cage-free egg policies. These combined commitments, driven by Lever’s work in the region, will impact 55 retail locations across Macau and affect thousands of daily shoppers.

Royal Supermarket, Macau’s largest grocery chain with 40 locations, has committed to implementing a 100% cage-free egg policy by 2035. This decision by the market leader signals a pivotal shift in regional sourcing standards. General Manager Jeff Chang emphasizes this transition as a strategic response to growing consumer demand for higher welfare products and enhanced food safety measures.

Following Royal’s leadership, Tai Fung International Group has announced its parallel commitment to exclusively source cage-free eggs by 2035 across its 15 locations. The company has already begun its transition, making cage-free options available throughout its store network. This implementation strategy demonstrates the feasibility of rapid sourcing transitions in response to evolving consumer preferences.

These commitments join an expanding network of forward-thinking retailers in the region, including Circle K, IKEA and Marks & Spencer. This coordinated industry shift suggests a broader transformation in Asian retail sourcing practices, with Macau’s leading chains establishing a replicable model for regional expansion.