April 17, 20232023年 04月 17日
In a six-month-long contest among 30 plant-based protein start-ups in Asia, Meatless Kingdom has been declared the winner of the Asia-Pacific Scale It Up! Innovation Challenge, which supports and accelerates the market readiness of plant-based protein start-ups.
Indonesia-based Meatless Kingdom was born in 2016 by fermentation expert Widya Putra, along with co-founders Fernando Agusto and Adrianus Louis, to bring affordable, plant-based versions of traditional Indonesian foods to life. In 2022, Lever stepped in with a program-related investment and provided assistance in refining the company’s branding and packaging.
As the winner of the Scale it Up! Innovation Challenge with its plant-based bakkwa, Meatless Kingdom will receive six months of mentorship, access to partners’ application centers for testing, scaling or launch, and visibility into the partner’s ecosystem.
This competition win marks a significant milestone for Meatless Kingdom and the plant-based meat industry in Southeast Asia. With consumers becoming increasingly conscious of the environmental impact of animal agriculture, the demand for plant-based alternatives is rapidly growing. Meatless Kingdom’s innovative approach to plant-based meat is a testament to the potential for meat alternatives to provide an affordable, nutritious, and sustainable alternative to conventional meat.
This work happened because of the support of people like you. Please consider donating today to build a more humane and sustainable protein supply in Asia.