In an era where sustainability and conscious consumption reign supreme, the hospitality industry faces an exciting transformation. With an increasing number of Chinese consumers prioritizing environmentally-friendly choices, Lever China and IHG Hotels & Resorts Greater China (IHG) have joined forces to transform 30% of IHG’s menu offerings into plant-based options by 2025, setting a new standard for sustainable dining across the region.

The decision by IHG Greater China to embrace plant-based options mirrors the changing landscape of consumer preferences. Recent surveys have highlighted a significant interest in plant-based alternatives among Chinese consumers, with over 95% expressing curiosity about trying such products. Additionally, a substantial portion of the population is actively seeking to reduce meat consumption, underscoring the growing appeal of plant-based dining.

By incorporating more plant-based choices into their menus, IHG Greater China not only champions culinary innovation but also takes a bold step towards environmental sustainability. Jerome Qiu, Chief Operating Officer of IHG Hotels & Resorts Greater China, emphasized the alignment of this initiative with the company’s core values of responsible sourcing and environmental stewardship.

Given the growing focus on health and travel sustainability among Chinese consumers, the rise of plant-based eating not only aligns with consumer preferences but also offers innovation and cost-saving opportunities for hotel companies, making it a strategic imperative for the hospitality sector in China.

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