A national survey conducted by GMO Research reveals a strong consumer preference in Korea for eggs sourced from cage-free production methods. The survey, involving hundreds of respondents across Korea, shows that 79% of consumers believe that food brands should use eggs from hens in welfare-friendly environments. Additionally, 67% of respondents are more likely to support brands committed to animal welfare eggs.

The survey also highlights consumers’ willingness to pay a premium for higher standards of egg production. 85% of those surveyed agree that the benefits of animal welfare eggs justify a higher price, with 76% willing to pay 10-25% more in supermarkets and 69% willing to spend extra in restaurants or on packaged foods.

This shift is reflected in the actions of major Korean food brands, including Pulmuone, Kurly, and Galleria Department, which are moving towards sourcing only animal welfare eggs. Lever Foundation anticipates a significant increase in demand, estimating an additional 265 million cage-free eggs needed annually within the next few years.

The survey also underscores broader consumer concerns for animal welfare, with 87% of respondents supporting the view that hens should not be kept in cages and should have the freedom to move. The higher quality of animal welfare eggs is also cited as a key advantage over caged eggs.

The push for animal welfare eggs aligns with global trends and addresses significant food safety concerns. Research by the European Food Safety Authority highlights the reduced contamination risks associated with animal welfare eggs. Additionally, a growing number of consumers are opting to reduce or eliminate egg consumption as the most effective way to protect the welfare of hens.

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