Are you a fan of Joe and the Juice sandwiches and wraps? Then we have good news to share with you. The Danish coffee chain recently announced that all eggs used in their recipes will come from cage-free hens by 2024. The company’s new global policy encompasses all its products, from baked goods to sandwiches. With a presence in Europe, North America, the Middle East, and Asia, Joe & the Juice is bringing its cage-free egg pledge to customers worldwide. 

Lever provided valuable assistance by offering supplier directories to help Joe & the Juice identify trusted sources that meet their cage-free egg requirements. Additionally, Lever shared invaluable insights regarding competitors’ commitments and industry best practices, ensuring that Joe & the Juice could make informed decisions throughout the process.

The company now joins the leading coffee chains that have already pledged to source only cage-free eggs in all their markets. These industry frontrunners include Dunkin Donuts, Costa Coffee, Tim Hortons, illy, Caffe Nero, Caribou Coffee, Krispy Kreme, Au Bon Pain, Pret a Manger, Espresso House, and Peet’s Coffee. Joe & the Juice’s announcement of a global cage-free egg pledge marks a significant milestone in the company’s journey toward greater ethical sourcing. 

This work happened because of the support of people like you. Please consider donating today to build a more humane and sustainable protein supply in Asia.