Inside a food research lab, a single muscle cell divides into two. Two divide into four, and four divide into eight.

In some ways, what’s going on is a non-event; scientists have been growing cell cultures for decades. But for farm animals, the work going on here—and in several other labs dotted around the globe—could not be more important.

If these researchers succeed, their work will do more to protect animals than all previous animal advocacy efforts combined.

“Clean meat” is real, pure meat grown without the need for a living animal. A handful of muscle cells are fed a mixture of sugars and other food, causing them to replicate just like they would inside a body. Within a few weeks they have grown into a chunk of meat that is, molecule for molecule, identical to conventional meat.

Clean meat is, molecule for molecule, identical to conventional meat

In several countries around the world, startup companies are racing to develop clean meat technology (as well as clean egg and dairy products). They have already produced—at a small research scale—clean chicken, pork, beef, duck, fish, milk, fat, gelatin, and egg protein.

Other companies are producing and selling high tech plant-based meat—burgers, sausages and other foods made from plant ingredients. The global plant-based products market is growing rapidly, and is already worth over 15 billion USD.
This year, over one hundred billion animals will be raised for food. If clean meat and plant-based meat replace even a portion of that industry, it would spare billions of animals from the industrial food system.

But success is not guaranteed. Not every new technology gets commercialized successfully. And those that do require time, talent and money—lots of money.

Other “clean” technologies, such as solar energy and electric cars, have taken over a billion dollars to develop. The handful of companies working to produce clean meat (or clean egg or dairy protein) face real challenges that require a lot of funding to solve. These include lowering the cost of clean meat, and figuring out how to produce it at a large scale. And plant-based meat companies require significant funding to expand production and distribution.

So where will this money come from?

There are over 100 trillion dollars in the global investment market. That money goes toward many things, but one of them is helping young companies grow. Often that means investing in the latest software company. But investors can just as easily put their money toward companies developing clean meat or plant-based meat. And now, some are starting to do so.

In fact, over 95% of the money that has gone toward developing clean meat and plant-based meat has come from investors. The capital markets are the best and perhaps only hope for clean meat to get the funding it needs to become a reality, and for plant-based meat to spread more quickly.

While some money is starting to come in, far more is needed. How can we move hundreds of millions more dollars to clean meat and plant-based meat companies?

First, by building relationships with investment funds to help them realize the value of clean meat—sharing information, resolving doubts and introducing them to clean meat companies.

And second, by helping entrepreneurs launch new startups—especially in countries like China where there is a huge amount of investment capital but a lack of clean meat and plant-based meat companies to invest in.

Through Lever, you can help grow the clean and plant-based meat and dairy industries in China.

Lever works with leading investment funds in the Greater China Region and across the world to educate them on the clean meat space and inspire them to invest. Lever also works with entrepreneurs in China to help them launch clean meat and plant-based meat companies and secure the funding they need to grow.


If you agree that clean meat and plant-based meat have great potential for farm animals, join and give now. Use Lever to move the world toward clean meat and plant-based meat.


She is not alone. You can save her. Use Lever to move the world – for her.