Advancing
Alternative Protein
Alternative Protein
The Solution
Alternative protein is an ideal solution for meeting Asia’s growing protein demand while reducing climate emissions and animal suffering.
Lever helps talented entrepreneurs create new alternative protein companies and provides critical early financial and general support to promising existing startups. Lever also helps food companies expand their alt protein offerings, and runs news platforms, forums and media campaigns to educate investors, food industry execs and the public on the opportunity in alternative protein.
Impact
15
alternative protein startups received critical early support
5
new alternative protein startups were created and launched
76k
food industry insiders received presentations on alternative protein
4
key technologies were brought to China by startups Lever helped launch or seed
For every kilogram of conventional animal protein replaced with alternative protein
110 kg
CO2 equivalent of greenhouse gas emissions are prevented
400 m2
of land is preserved
55,000 l
of water are saved
What entrepreneurs say
“In our earliest stage - the formation stage - Lever saw our potential despite the many challenges new businesses face. Their team is very experienced, and the guidance and support they gave helped us have a solid launch, hit the ground running, and allowed us to focus on delivering our product to the market.”
Michelle Tseng, Founder & CEO, Greenice
“Lever’s support to us is beyond investing only but goes further as our ‘shadow’ founding team member. This is very precious for us so that we can build the right foundation to make the business strong, effective, and efficient."
Astrid Prajogo, Co-founder & CEO, Haofood
"It is very rare to meet an investment partner who shares your values highly and has great industry resources in the early stage of a venture. Through its great influence in the new protein circle and excellent post-investment team, Lever has provided CellX with unparalleled help in its early development."
Ziliang Yang, Co-Founder and CEO, CellX
“We are very excited to have launched China's first cell-based meat company, which would not have happened without Lever's encouragement and guidance. They have been able to offer tremendous help to Avant Meats in our formation stage.”
Carrie Chan, CEO of Avant Foods
Alternative protein
Program Highlights
Launched and supported startups
Support this
critical work
Use Lever to move the world toward a more humane and sustainable protein supply chain.
